Rakesh Marketing has been selling, steel, brass and copper utensils and religious items for over 17 years. Utensils made out of these materials are pretty common in India and the company has many loyal customers. After so many years in the business they wanted to expand their real estate and make a ‘utensil mall’. So while their building was being constructed, they approached me to make a new visual identity for themselves. They wanted something traditional yet modern to appeal to their target audience.
After lot of versions, they finally liked the one with the play on folds. They wanted it to be produced on large scale in metal to go in front of the mall.
Rendering of the mall
I created the rest of the branding materials such as letterhead, bill of sale, business cards, brand guide, etc.
Thanks to GraphicsFuel for the mockup
Thanks to Vectogravic for the mockup
