The Incredulous Hulk is the pseudonym of a blogger. The blog promotes critical thinking and skepticism. Based on these principles, I created a brand mark that would represent the writer. I had the idea of the brain, so I sketched it and created it in Illustrator. The dark blue shows credibility and the contrasting mustard brings in clarity. I designed the cover and the layout of the complete book and set it up for publishing through ‘Blurb’.
