This project started as a basic design refresh of the website but we soon came to the realization that this was leading us to solve strategic marketing issues that the company was facing. It came at a time when Redline was changing the way it wanted to be portrayed to the customer. The idea was to sell wireless solutions as opposed to just products and they wanted to increase their market reach.
I was the creative lead in the project and worked with an agency to design the site delving in the complete site re-design and user experience. Worked on ideation, information architecture, wireframing, prototyping, content strategy and visual design.
